Industrial Design, Mechanical Engineering, Electrical Engineering, Firmware Engineering, Mass production, Consulting
Consumers of a new generation are willing to perform daily tasks via smartphone which impacts on shopping patterns as well. Spoiled with a personalised approach, the new type of consumer expects seamless and tailored digital user experience both online and offline. The consumer of a new generation is annoyed by a variety of payments and loyalty cards to be carried and irrelevant or unclear promotion and loyalty mechanisms. From the other side, retail faces missed opportunities and extra expenses due to not matching consumer expectations with its solutions.